AAPL · Apple Inc.
$343.91
-1.10% last session
End-of-day data · close of 2026-10-26
Market cap
$5,019B
Enterprise value
$5,041B
Trailing P/E
39.4
Forward P/E
36.0
Dividend yield
0.0%
Beta
1.07
Avg volume
44M
Employees
150K
Daily Change %
-1.10%
5 Days Change
-1.24%
10 Days Change
0.13%
30 Days Change
0.83%
60 Days Change
7.57%
Month to Day Change
4.11%
Year to Day Change
26.85%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — AAPL
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-10-20
Latest call per bank · past 12 months
JP Morgan
Overweight$360
+4.7% vs priceMorgan Stanley
Overweight$355
+3.2% vs priceBank of America
Buy$370
+7.6% vs priceHSBC
Buy$366
+6.4% vs priceJefferies
Underperform$264
-23.3% vs priceWells Fargo
Overweight$350
+1.8% vs priceBarclays
Underweight$245
-28.8% vs priceGoldman Sachs
Buy$360
+4.7% vs priceCitigroup
Buy$365
+6.1% vs priceUBS
Neutral$296
-13.9% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-20 | MoffettNathanson | Maintains | Neutral | $304 → $283 |
| 2026-10-20 | Loop Capital | Downgrade | Buy → Hold | $370 → $330 |
| 2026-10-12 | JP Morgan | Maintains | Overweight | $340 → $360 |
| 2026-10-01 | Morgan Stanley | Maintains | Overweight | $360 → $355 |
| 2026-10-01 | Needham | Reiterates | Hold | $0.00 |
| 2026-09-29 | Morgan Stanley | Reiterates | Overweight | $360 |
| 2026-09-23 | Bank of America | Reiterates | Buy | $370 |
| 2026-09-18 | Evercore ISI Group | Maintains | Outperform | $365 → $380 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-10-26
- neutral: RSI (14): RSI is 58 — neutral momentum, neither overbought nor oversold.
- bullish: Price vs 50-day MA: Trading 4.1% above the 50-day MA ($330.23).
- bullish: Price vs 200-day MA: Trading 16.8% above the 200-day MA ($294.54).
- bullish: MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- bullish: MACD (12,26,9): MACD histogram is positive (+0.08) — short-term momentum is improving.
- bullish: 52-week range: Price is within 5% of the 52-week high ($348.22).
AAPL Price Chart
Loading chart for AAPL…
Fundamentals
About Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
More in Consumer Electronics
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.