DG · Dollar General Corporation
$117.23
+2.23% last session
End-of-day data · updated 2026-07-28
Market cap
$27B
Enterprise value
$42B
Trailing P/E
17.4
Forward P/E
15.4
Dividend yield
2.0%
Beta
0.25
Avg volume
3M
Employees
194K
2D change
—
5D change
7.00%
10D change
-2.01%
30D change
3.63%
60D change
11.97%
MTD change
7.51%
YTD change
-5.88%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — DG
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-07-07
Latest call per bank · past 12 months
Barclays
Overweight$148
+26.2% vs priceCitigroup
Neutral$116
-1.0% vs priceMorgan Stanley
Equal-Weight$132
+12.6% vs priceWells Fargo
Equal-Weight$125
+6.6% vs priceJP Morgan
Overweight$166
+41.6% vs priceJefferies
Buy$142
+21.1% vs priceUBS
Buy$143
+22.0% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-07-07 | Evercore ISI Group | Maintains | In-Line | $140 → $135 |
| 2026-06-04 | Barclays | Maintains | Overweight | $151 → $148 |
| 2026-06-03 | Telsey Advisory Group | Maintains | Market Perform | $140 → $125 |
| 2026-06-03 | Freedom Broker | Downgrade | Buy → Hold | $95.00 → $140 |
| 2026-06-03 | Citigroup | Maintains | Neutral | $138 → $116 |
| 2026-06-03 | Morgan Stanley | Maintains | Equal-Weight | $150 → $132 |
| 2026-06-03 | Piper Sandler | Maintains | Neutral | $133 → $118 |
| 2026-06-03 | Evercore ISI Group | Maintains | In-Line | $145 → $140 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-28
- RSI (14): RSI is 60 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 11.3% above the 50-day MA ($113.16).
- Price vs 200-day MA: Trading 3.5% above the 200-day MA ($121.67).
- MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- MACD (12,26,9): MACD histogram is negative (-0.02) — short-term momentum is fading.
- 52-week range: Price sits between the 52-week low ($94.60) and high ($154.71).
DG Price Chart
Loading chart for DG…
Fundamentals
About Dollar General Corporation
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. The company also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.