Equites Radar

HRI · Herc Holdings Inc.

Rental & Leasing ServicesUnited StatesAnalyst view: Buy

$162.59

-7.35% last session

End-of-day data · updated 2026-07-28

Bullish4 bullish · 0 bearish technical signals
Consensus: Buy (1.91 from 12 analysts)
To mean target: +7.5%

Market cap

$5B

Enterprise value

$15B

Trailing P/E

Forward P/E

16.2

Dividend yield

2.0%

Beta

1.88

Avg volume

1M

Employees

10K

2D change

5D change

-1.99%

10D change

7.04%

30D change

5.78%

60D change

20.30%

MTD change

14.10%

YTD change

8.89%

Analyst Outlook

Consensus ratingBuy
Recommendation mean (1–5)1.91
Covering analysts12
Mean price target$174.83
Low price target$115.00
Upside to mean target+7.5%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)50.8
50-day MA$142.75
200-day MA$136.48
Price vs 50-day MA+3.9%
Price vs 200-day MA+8.6%
MACD histogram0.59
Volume vs 3-month avg1.9×
52w low $90.5852w high $179.36

Analyst sentiment over time — HRI

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-07-14

Latest call per bank · past 12 months

Citigroup

Buy

$175

+7.6% vs price
▲ raised from $155Maintains · 2026-07-14

JP Morgan

Neutral

$165

+1.5% vs price
▲ raised from $140Maintains · 2026-07-13

Wells Fargo

Overweight

$176

+8.2% vs price
▲ raised from $160Maintains · 2026-04-29

Barclays

Overweight

$175

+7.6% vs price
▲ raised from $160Maintains · 2026-01-23

Recent rating actions

DateFirmActionRatingPrice target
2026-07-14CitigroupMaintainsBuy$155 $175
2026-07-13JP MorganMaintainsNeutral$140 $165
2026-06-29BNP ParibasInitiatesNeutral$0.00 $160
2026-04-30CitigroupMaintainsBuy$135 $155
2026-04-29Wells FargoMaintainsOverweight$160 $176
2026-04-13CitigroupMaintainsBuy$165 $135
2026-04-13Wells FargoMaintainsOverweight$189 $160
2026-04-10JP MorganMaintainsNeutral$165 $125

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-07-28

  • RSI (14): RSI is 51 — neutral momentum, neither overbought nor oversold.
  • Price vs 50-day MA: Trading 3.9% above the 50-day MA ($142.75).
  • Price vs 200-day MA: Trading 8.6% above the 200-day MA ($136.48).
  • MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
  • MACD (12,26,9): MACD histogram is positive (+0.59) — short-term momentum is improving.
  • 52-week range: Price sits between the 52-week low ($90.58) and high ($179.36).

HRI Price Chart

Loading chart for HRI

Fundamentals

Revenue (TTM)$5.0B
EBITDA$1.0B
Free cash flow$0M
Operating cash flow$1.0B
Book value / share$56.83
Net debt / EBITDA10.5
WACC10.0%
Revenue growth32.00%
Earnings growth

About Herc Holdings Inc.

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management and non-account customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.