NKE · Nike, Inc.
$41.70
+2.16% last session
End-of-day data · updated 2026-07-28
Market cap
$63B
Enterprise value
$65B
Trailing P/E
20.1
Forward P/E
18.3
Dividend yield
4.0%
Beta
1.13
Avg volume
23M
Employees
73K
2D change
—
5D change
2.81%
10D change
-3.70%
30D change
3.41%
60D change
-8.03%
MTD change
-2.14%
YTD change
-32.82%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — NKE
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-07-01
Latest call per bank · past 12 months
Jefferies
Buy$75.00
+79.9% vs priceUBS
Neutral$48.00
+15.1% vs priceCitigroup
Neutral$45.00
+7.9% vs priceBarclays
Overweight$52.00
+24.7% vs priceBank of America
Neutral$47.00
+12.7% vs priceWells Fargo
Equal-Weight$40.00
-4.1% vs priceJP Morgan
Neutral$47.00
+12.7% vs priceDeutsche Bank
Hold$43.00
+3.1% vs priceGoldman Sachs
Neutral$46.00
+10.3% vs priceRBC Capital
Sector Perform$50.00
+19.9% vs priceHSBC
Hold$48.00
+15.1% vs priceMorgan Stanley
Equal-Weight$72.00
+72.7% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-07-01 | Jefferies | Maintains | Buy | $90.00 → $75.00 |
| 2026-07-01 | UBS | Maintains | Neutral | $50.00 → $48.00 |
| 2026-07-01 | Telsey Advisory Group | Maintains | Market Perform | $55.00 → $47.00 |
| 2026-07-01 | Baird | Reiterates | Outperform | $70.00 |
| 2026-07-01 | BNP Paribas | Reiterates | Underperform | $23.00 |
| 2026-07-01 | Bernstein | Maintains | Outperform | $80.00 → $72.00 |
| 2026-07-01 | Citigroup | Maintains | Neutral | $47.00 → $45.00 |
| 2026-07-01 | Guggenheim | Maintains | Buy | $74.00 → $60.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-28
- RSI (14): RSI is 50 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 0.9% below the 50-day MA ($43.45).
- Price vs 200-day MA: Trading 20.6% below the 200-day MA ($54.24).
- MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- MACD (12,26,9): MACD histogram is negative (-0.06) — short-term momentum is fading.
- 52-week range: Price is within 10% of the 52-week low ($40.75).
NKE Price Chart
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Fundamentals
About Nike, Inc.
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
More in Footwear & Accessories
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.