NOW · ServiceNow, Inc.
$105.56
+4.79% last session
End-of-day data · updated 2026-07-29
Market cap
$114B
Enterprise value
$118B
Trailing P/E
69.1
Forward P/E
22.1
Dividend yield
—
Beta
0.96
Avg volume
28M
Employees
29K
2D change
4.79%
5D change
11.99%
10D change
7.15%
30D change
10.65%
60D change
-11.06%
MTD change
4.56%
YTD change
-27.79%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — NOW
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-07-23
Latest call per bank · past 12 months
JP Morgan
Overweight$150
+42.1% vs priceRBC Capital
Outperform$130
+23.2% vs priceJefferies
Buy$140
+32.6% vs priceCitigroup
Buy$156
+47.8% vs priceUBS
Neutral$110
+4.2% vs priceGoldman Sachs
Buy$145
+37.4% vs priceBarclays
Overweight$134
+26.9% vs priceWells Fargo
Overweight$160
+51.6% vs priceDeutsche Bank
Buy$135
+27.9% vs priceMorgan Stanley
Overweight$1,250
+1084.2% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-07-23 | Macquarie | Maintains | Neutral | $109 → $110 |
| 2026-07-23 | Bernstein | Maintains | Outperform | $236 → $248 |
| 2026-07-23 | JP Morgan | Maintains | Overweight | $145 → $150 |
| 2026-07-23 | BMO Capital | Maintains | Outperform | $115 → $118 |
| 2026-07-23 | Baird | Maintains | Outperform | $118 → $125 |
| 2026-07-23 | RBC Capital | Reiterates | Outperform | $130 |
| 2026-07-23 | Cantor Fitzgerald | Reiterates | Overweight | $141 |
| 2026-07-23 | Evercore ISI Group | Maintains | Outperform | $150 → $160 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-28
- RSI (14): RSI is 58 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 5.5% above the 50-day MA ($104.89).
- Price vs 200-day MA: Trading 12.2% below the 200-day MA ($125.96).
- MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- MACD (12,26,9): MACD histogram is positive (+0.14) — short-term momentum is improving.
- 52-week range: Price sits between the 52-week low ($83.00) and high ($198.64).
NOW Price Chart
Loading chart for NOW…
Fundamentals
About ServiceNow, Inc.
ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. In addition, the company provides RaptorDB, a database built to manage workloads at scale; ServiceNow Impact that provides customers with software tools, guided plans, and AI-driven recommendations; customer support; and workflow data fabric. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, technology, and Telecom sectors through service providers and resale partners. The company has a strategic collaboration with Cohesity, Inc. to develop, operate, and safeguard autonomous AI agents and data with enterprise-grade reliability; and with ServiceNow to Advance Ai-Powered Solution for Mission-Critical Infrastructure Monitoring. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. has a strategic alliance with Accenture for integrated risk management and third-party risk management solutions. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.