Equites Radar

PRU · Prudential Financial, Inc.

Insurance - LifeUnited StatesAnalyst view: Hold

$121.89

+1.67% last session

End-of-day data · updated 2026-07-29

Bullish5 bullish · 1 bearish technical signals
Consensus: Hold (3.44 from 15 analysts)
To mean target: -13.1%

Market cap

$43B

Enterprise value

$63B

Trailing P/E

12.8

Forward P/E

8.5

Dividend yield

5.0%

Beta

0.84

Avg volume

2M

Employees

37K

2D change

1.67%

5D change

10D change

4.08%

30D change

13.49%

60D change

23.14%

MTD change

11.58%

YTD change

12.80%

Analyst Outlook

Consensus ratingHold
Recommendation mean (1–5)3.44
Covering analysts15
Mean price target$105.87
Low price target$90.00
Upside to mean target-13.1%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)74.9
50-day MA$108.84
200-day MA$103.41
Price vs 50-day MA+13.9%
Price vs 200-day MA+19.8%
MACD histogram0.37
Volume vs 3-month avg0.7×
52w low $90.7652w high $123.93

Analyst sentiment over time — PRU

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-07-22

Latest call per bank · past 12 months

JP Morgan

Neutral

$129

+5.8% vs price
▲ raised from $117Maintains · 2026-07-21

Jefferies

Hold

$110

-9.8% vs price
▲ raised from $105Maintains · 2026-07-10

Wells Fargo

Underweight

$103

-15.5% vs price
▲ raised from $100Maintains · 2026-07-09

Barclays

Underweight

$92.00

-24.5% vs price
▲ raised from $90.00Maintains · 2026-07-07

Morgan Stanley

Underweight

$92.00

-24.5% vs price
▼ cut from $106Downgrade · 2026-05-04

Bank of America

Neutral

$104

-14.7% vs price
▼ cut from $112Maintains · 2026-04-14

UBS

Neutral

$98.00

-19.6% vs price
▼ cut from $105Maintains · 2026-04-09

Recent rating actions

DateFirmActionRatingPrice target
2026-07-22TD CowenMaintainsHold$102 $114
2026-07-21JP MorganMaintainsNeutral$117 $129
2026-07-13Evercore ISI GroupMaintainsIn-Line$95.00 $110
2026-07-13Keefe, Bruyette & WoodsMaintainsMarket Perform$106 $113
2026-07-10JefferiesMaintainsHold$105 $110
2026-07-09Wells FargoMaintainsUnderweight$100 $103
2026-07-09MizuhoMaintainsNeutral$101 $109
2026-07-07BarclaysMaintainsUnderweight$90.00 $92.00

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-07-28

  • RSI (14): RSI is 75 — overbought territory; the recent run-up may be due for a pause.
  • Price vs 50-day MA: Trading 13.9% above the 50-day MA ($108.84).
  • Price vs 200-day MA: Trading 19.8% above the 200-day MA ($103.41).
  • MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
  • MACD (12,26,9): MACD histogram is positive (+0.37) — short-term momentum is improving.
  • 52-week range: Price is within 5% of the 52-week high ($123.93).

PRU Price Chart

Loading chart for PRU

Fundamentals

Revenue (TTM)$63B
EBITDA$5.0B
Free cash flow$10B
Operating cash flow$10B
Book value / share$92.06
Net debt / EBITDA3.3
WACC8.0%
Revenue growth15.00%
Earnings growth-14.00%

About Prudential Financial, Inc.

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.