ROKU · Roku, Inc.
$141.97
+0.69% last session
End-of-day data · updated 2026-07-28
Market cap
$21B
Enterprise value
$19B
Trailing P/E
105.9
Forward P/E
38.8
Dividend yield
—
Beta
2.01
Avg volume
4M
Employees
4K
2D change
—
5D change
0.88%
10D change
-1.05%
30D change
5.55%
60D change
9.79%
MTD change
1.72%
YTD change
31.74%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — ROKU
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-07-17
Latest call per bank · past 12 months
Citigroup
Neutral$157
+10.6% vs priceJP Morgan
Neutral$160
+12.7% vs priceMorgan Stanley
Overweight$170
+19.7% vs priceWells Fargo
Overweight$167
+17.6% vs priceJefferies
Buy$140
-1.4% vs priceBank of America
Buy$140
-1.4% vs priceUBS
Neutral$103
-27.4% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-07-17 | Citigroup | Maintains | Neutral | $120 → $157 |
| 2026-06-16 | Loop Capital | Downgrade | Buy → Hold | $145 → $155 |
| 2026-06-16 | Wedbush | Downgrade | Outperform → Neutral | $155 |
| 2026-06-16 | Wolfe Research | Downgrade | Outperform → Peer Perform | $0.00 |
| 2026-06-16 | Needham | Reiterates | Buy | $170 |
| 2026-06-16 | Piper Sandler | Downgrade | Overweight → Neutral | $148 → $160 |
| 2026-06-16 | Susquehanna | Downgrade | Positive → Neutral | $0.00 → $160 |
| 2026-06-16 | Evercore ISI Group | Downgrade | Outperform → In-Line | $185 → $160 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-28
- RSI (14): RSI is 62 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 7.3% above the 50-day MA ($134.17).
- Price vs 200-day MA: Trading 30.6% above the 200-day MA ($110.22).
- MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- MACD (12,26,9): MACD histogram is negative (-0.46) — short-term momentum is fading.
- 52-week range: Price is within 5% of the 52-week high ($144.43).
ROKU Price Chart
Loading chart for ROKU…
Fundamentals
About Roku, Inc.
Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others, as well as offers digital advertising services. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.