Equites Radar

WPP · WPP plc

Advertising AgenciesUnited KingdomAnalyst view: Hold

$18.75

+9.01% last session

End-of-day data · updated 2026-07-28

Mildly bullish3 bullish · 1 bearish technical signals
Consensus: Hold (3.33 from 3 analysts)
To mean target: -1.2%

Market cap

$4B

Enterprise value

$25B

Trailing P/E

Forward P/E

5.9

Dividend yield

5.0%

Beta

0.68

Avg volume

0M

Employees

99K

2D change

5D change

7.78%

10D change

2.57%

30D change

21.14%

60D change

8.01%

MTD change

20.10%

YTD change

-10.56%

Analyst Outlook

Consensus ratingHold
Recommendation mean (1–5)3.33
Covering analysts3
Mean price target$18.53
Low price target$16.50
Upside to mean target-1.2%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)68.2
50-day MA$17.97
200-day MA$18.72
Price vs 50-day MA+18.5%
Price vs 200-day MA+13.8%
MACD histogram0.25
Volume vs 3-month avg1.2×
52w low $14.7052w high $27.86

Analyst sentiment over time — WPP

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-02-27

Latest call per bank · past 12 months

Barclays

Equal-Weight

$0.00

-100.0% vs price
Upgrade · 2026-02-27

Citigroup

Neutral

$0.00

-100.0% vs price
Initiates · 2026-01-12

Recent rating actions

DateFirmActionRatingPrice target
2026-02-27BarclaysUpgradeUnderweightEqual-Weight$0.00
2026-01-12CitigroupInitiatesNeutral$0.00

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-07-28

  • RSI (14): RSI is 68 — neutral momentum, neither overbought nor oversold.
  • Price vs 50-day MA: Trading 18.5% above the 50-day MA ($17.97).
  • Price vs 200-day MA: Trading 13.8% above the 200-day MA ($18.72).
  • MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
  • MACD (12,26,9): MACD histogram is positive (+0.24) — short-term momentum is improving.
  • 52-week range: Price sits between the 52-week low ($14.70) and high ($27.86).

WPP Price Chart

Loading chart for WPP

Fundamentals

Revenue (TTM)$14B
EBITDA$1.0B
Free cash flow$0M
Operating cash flow$1.0B
Book value / share$3.12
Net debt / EBITDA7.4
WACC7.0%
Revenue growth-8.00%
Earnings growth

About WPP plc

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.