ZBRA · Zebra Technologies Corporation
$259.92
+7.49% last session
End-of-day data · updated 2026-07-28
Market cap
$13B
Enterprise value
$15B
Trailing P/E
31.9
Forward P/E
12.8
Dividend yield
—
Beta
1.60
Avg volume
1M
Employees
11K
2D change
—
5D change
2.97%
10D change
-1.05%
30D change
5.19%
60D change
8.60%
MTD change
-1.22%
YTD change
8.97%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — ZBRA
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-07-13
Latest call per bank · past 12 months
Citigroup
Neutral$306
+17.7% vs priceBarclays
Overweight$346
+33.1% vs priceMorgan Stanley
Equal-Weight$300
+15.4% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-07-13 | Citigroup | Maintains | Neutral | $284 → $306 |
| 2026-07-02 | Truist Securities | Maintains | Hold | $267 → $296 |
| 2026-06-23 | Barclays | Maintains | Overweight | $345 → $346 |
| 2026-05-14 | BNP Paribas | Maintains | Outperform | $365 → $370 |
| 2026-05-13 | Citigroup | Maintains | Neutral | $274 → $284 |
| 2026-05-13 | Truist Securities | Maintains | Hold | $256 → $267 |
| 2026-05-13 | Barclays | Maintains | Overweight | $330 → $345 |
| 2026-05-13 | Baird | Maintains | Outperform | $300 → $310 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-28
- RSI (14): RSI is 66 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 12.8% above the 50-day MA ($252.20).
- Price vs 200-day MA: Trading 15.3% above the 200-day MA ($246.61).
- MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- MACD (12,26,9): MACD histogram is positive (+0.15) — short-term momentum is improving.
- 52-week range: Price sits between the 52-week low ($199.30) and high ($341.36).
ZBRA Price Chart
Loading chart for ZBRA…
Fundamentals
About Zebra Technologies Corporation
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.