AMZN · Amazon.com, Inc.
$249.09
+0.44% last session
End-of-day data · close of 2026-10-26
Market cap
$2,687B
Enterprise value
$2,815B
Trailing P/E
20.0
Forward P/E
23.9
Dividend yield
0.0%
Beta
1.46
Avg volume
39M
Employees
1,595K
Daily Change %
0.44%
5 Days Change
-0.52%
10 Days Change
-0.36%
30 Days Change
-0.23%
60 Days Change
-6.51%
Month to Day Change
0.35%
Year to Day Change
7.92%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — AMZN
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-10-26
Latest call per bank · past 12 months
UBS
Buy$348
+39.7% vs priceMorgan Stanley
Overweight$350
+40.5% vs priceWells Fargo
Overweight$329
+32.1% vs priceCitigroup
Buy$350
+40.5% vs priceRBC Capital
Outperform$330
+32.5% vs priceBarclays
Overweight$365
+46.5% vs priceJP Morgan
Overweight$365
+46.5% vs priceBank of America
Buy$298
+19.6% vs priceJefferies
Buy$300
+20.4% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-26 | UBS | Maintains | Buy | $318 → $348 |
| 2026-10-19 | Morgan Stanley | Maintains | Overweight | $335 → $350 |
| 2026-10-12 | Wells Fargo | Maintains | Overweight | $338 → $329 |
| 2026-10-12 | Cantor Fitzgerald | Maintains | Overweight | $320 → $310 |
| 2026-10-06 | Tigress Financial | Maintains | Buy | $315 → $385 |
| 2026-10-05 | TD Cowen | Reiterates | Buy | $350 |
| 2026-09-30 | Rosenblatt | Maintains | Buy | $335 → $360 |
| 2026-09-03 | Wells Fargo | Maintains | Overweight | $328 → $338 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-10-26
- neutral: RSI (14): RSI is 44 — neutral momentum, neither overbought nor oversold.
- bearish: Price vs 50-day MA: Trading 2.5% below the 50-day MA ($255.38).
- bullish: Price vs 200-day MA: Trading 2.4% above the 200-day MA ($243.31).
- bullish: MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- bearish: MACD (12,26,9): MACD histogram is negative (-0.74) — short-term momentum is fading.
- neutral: 52-week range: Price sits between the 52-week low ($198.79) and high ($284.02).
AMZN Price Chart
Loading chart for AMZN…
Fundamentals
About Amazon.com, Inc.
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.
More in Internet Retail
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.