Equites Radar

EBAY · eBay Inc.

Internet RetailUnited StatesAnalyst view: Hold

$109.39

+3.74% last session

End-of-day data · updated 2026-07-28

Bullish4 bullish · 1 bearish technical signals
Consensus: Hold (2.58 from 27 analysts)
To mean target: +1.3%

Market cap

$50B

Enterprise value

$54B

Trailing P/E

26.2

Forward P/E

16.8

Dividend yield

1.0%

Beta

1.36

Avg volume

5M

Employees

12K

2D change

5D change

3.56%

10D change

1.03%

30D change

4.95%

60D change

3.61%

MTD change

1.73%

YTD change

30.77%

Analyst Outlook

Consensus ratingHold
Recommendation mean (1–5)2.58
Covering analysts27
Mean price target$110.76
Low price target$67.00
Upside to mean target+1.3%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)61.5
50-day MA$111.61
200-day MA$95.83
Price vs 50-day MA+5.2%
Price vs 200-day MA+22.6%
MACD histogram-0.03
Volume vs 3-month avg0.7×
52w low $76.5852w high $118.63

Analyst sentiment over time — EBAY

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-07-15

Latest call per bank · past 12 months

Jefferies

Underperform

$75.00

-31.4% vs price
▲ raised from $65.00Maintains · 2026-07-14

Wells Fargo

Equal-Weight

$105

-4.0% vs price
▲ raised from $104Maintains · 2026-07-09

Citigroup

Buy

$127

+16.1% vs price
▲ raised from $114Maintains · 2026-05-13

JP Morgan

Neutral

$100

-8.6% vs price
▲ raised from $87.00Maintains · 2026-04-30

Goldman Sachs

Neutral

$100

-8.6% vs price
▲ raised from $88.00Maintains · 2026-04-30

Morgan Stanley

Overweight

$121

+10.6% vs price
▲ raised from $117Maintains · 2026-04-30

Barclays

Overweight

$114

+4.2% vs price
▲ raised from $104Maintains · 2026-04-30

UBS

Neutral

$110

+0.6% vs price
▲ raised from $96.00Maintains · 2026-04-28

Bank of America

Neutral

$110

+0.6% vs price
▲ raised from $102Maintains · 2026-04-21

Recent rating actions

DateFirmActionRatingPrice target
2026-07-15BairdMaintainsOutperform$117 $125
2026-07-14CitizensMaintainsMarket Outperform$120 $125
2026-07-14JefferiesMaintainsUnderperform$65.00 $75.00
2026-07-09Wells FargoMaintainsEqual-Weight$104 $105
2026-05-13CitigroupMaintainsBuy$114 $127
2026-05-04Truist SecuritiesMaintainsHold$94.00 $105
2026-05-01TD CowenMaintainsHold$87.00 $88.00
2026-05-01CitizensMaintainsMarket Outperform$115 $120

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-07-28

  • RSI (14): RSI is 61 — neutral momentum, neither overbought nor oversold.
  • Price vs 50-day MA: Trading 5.2% above the 50-day MA ($111.61).
  • Price vs 200-day MA: Trading 22.6% above the 200-day MA ($95.83).
  • MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
  • MACD (12,26,9): MACD histogram is negative (-0.03) — short-term momentum is fading.
  • 52-week range: Price is within 5% of the 52-week high ($118.63).

EBAY Price Chart

Loading chart for EBAY

Fundamentals

Revenue (TTM)$12B
EBITDA$3.0B
Free cash flow$1.0B
Operating cash flow$2.0B
Book value / share$9.89
Net debt / EBITDA1.1
WACC12.0%
Revenue growth20.00%
Earnings growth7.00%

About eBay Inc.

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.

More in Internet Retail

Screen EBAY against the full market on the Radar →

Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.