Equites Radar

BIDU · Baidu, Inc.

Internet Content & InformationChinaAnalyst view: Buy

$105.34

-0.35% last session

End-of-day data · updated 2026-07-28

Bearish0 bullish · 4 bearish technical signals
Consensus: Buy (1.53 from 33 analysts)
To mean target: +64.1%

Market cap

$36B

Enterprise value

$37B

Trailing P/E

Forward P/E

1.8

Dividend yield

Beta

0.56

Avg volume

3M

Employees

34K

2D change

5D change

-1.96%

10D change

-1.82%

30D change

1.03%

60D change

-22.19%

MTD change

-10.73%

YTD change

-19.42%

Analyst Outlook

Consensus ratingBuy
Recommendation mean (1–5)1.53
Covering analysts33
Mean price target$172.84
Low price target$92.58
Upside to mean target+64.1%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)37.5
50-day MA$118.15
200-day MA$125.83
Price vs 50-day MA-11.2%
Price vs 200-day MA-16.6%
MACD histogram-0.32
Volume vs 3-month avg0.8×
52w low $85.8652w high $162.52

Analyst sentiment over time — BIDU

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-07-17

Latest call per bank · past 12 months

JP Morgan

Overweight

$205

+94.6% vs price
▼ cut from $230Maintains · 2026-07-17

Bank of America

Buy

$165

+56.6% vs price
▼ cut from $180Maintains · 2026-07-14

Barclays

Equal-Weight

$124

+17.7% vs price
▼ cut from $128Maintains · 2026-07-14

Jefferies

Buy

$181

+71.8% vs price
▲ raised from $159Maintains · 2026-01-02

Morgan Stanley

Equal-Weight

$130

+23.4% vs price
▼ cut from $140Maintains · 2025-11-19

Goldman Sachs

Buy

$155

+47.1% vs price
▲ raised from $154Maintains · 2025-11-19

Recent rating actions

DateFirmActionRatingPrice target
2026-07-17JP MorganMaintainsOverweight$230 $205
2026-07-14Bank of AmericaMaintainsBuy$180 $165
2026-07-14BarclaysMaintainsEqual-Weight$128 $124
2026-05-20SusquehannaMaintainsNeutral$120 $140
2026-05-19BenchmarkReiteratesBuy$215
2026-03-06BarclaysMaintainsEqual-Weight$147 $128
2026-03-05SusquehannaMaintainsNeutral$110 $120
2026-01-26BarclaysMaintainsEqual-Weight$100 $147

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-07-28

  • RSI (14): RSI is 38 — neutral momentum, neither overbought nor oversold.
  • Price vs 50-day MA: Trading 11.2% below the 50-day MA ($118.15).
  • Price vs 200-day MA: Trading 16.6% below the 200-day MA ($125.83).
  • MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
  • MACD (12,26,9): MACD histogram is negative (-0.32) — short-term momentum is fading.
  • 52-week range: Price sits between the 52-week low ($85.86) and high ($162.52).

BIDU Price Chart

Loading chart for BIDU

Fundamentals

Revenue (TTM)$129B
EBITDA$24B
Free cash flow$8.0B
Operating cash flow$6.0B
Book value / share$116.73
Net debt / EBITDA-1.0
WACC6.0%
Revenue growth-1.00%
Earnings growth-59.00%

About Baidu, Inc.

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.