GOOGL · Alphabet Inc.
$317.69
-7.13% last session
End-of-day data · updated 2026-07-25
Market cap
$3,910B
Enterprise value
$3,799B
Trailing P/E
16.1
Forward P/E
21.6
Dividend yield
0.0%
Beta
1.25
Avg volume
33M
Employees
199K
2D change
0.65%
5D change
-9.16%
10D change
-13.80%
30D change
-6.97%
60D change
-17.73%
MTD change
-11.48%
YTD change
2.29%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — GOOGL
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-07-23
Latest call per bank · past 12 months
UBS
Neutral$379
+19.3% vs priceMorgan Stanley
Overweight$400
+25.9% vs priceRBC Capital
Outperform$425
+33.8% vs priceBarclays
Overweight$425
+33.8% vs priceWells Fargo
Overweight$411
+29.4% vs priceHSBC
Buy$420
+32.2% vs priceCitigroup
Buy$447
+40.7% vs priceJP Morgan
Overweight$395
+24.3% vs priceJefferies
Buy$400
+25.9% vs priceGoldman Sachs
Buy$375
+18.0% vs priceBank of America
Buy$370
+16.5% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-07-23 | UBS | Maintains | Neutral | $400 → $379 |
| 2026-07-23 | Morgan Stanley | Maintains | Overweight | $415 → $400 |
| 2026-07-23 | Truist Securities | Maintains | Buy | $430 → $420 |
| 2026-07-23 | BMO Capital | Maintains | Outperform | $455 → $465 |
| 2026-07-23 | DA Davidson | Maintains | Neutral | $375 → $350 |
| 2026-07-23 | RBC Capital | Reiterates | Outperform | $425 |
| 2026-07-23 | Roth Capital | Maintains | Buy | $435 → $440 |
| 2026-07-23 | Barclays | Maintains | Overweight | $405 → $425 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-23
- RSI (14): RSI is 31 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 13.2% below the 50-day MA ($365.97).
- Price vs 200-day MA: Trading 1.7% below the 200-day MA ($323.24).
- MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- MACD (12,26,9): MACD histogram is negative (-3.00) — short-term momentum is fading.
- 52-week range: Price sits between the 52-week low ($188.59) and high ($402.38).
GOOGL Price Chart
Loading chart for GOOGL…
Fundamentals
About Alphabet Inc.
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise. It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services. The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.
More in Internet Content & Information
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.