BKNG · Booking Holdings Inc. Common St
$153.14
-1.73% last session
End-of-day data · close of 2026-10-26
Market cap
$115B
Enterprise value
$119B
Trailing P/E
17.0
Forward P/E
12.4
Dividend yield
1.0%
Beta
1.13
Avg volume
7M
Employees
26K
Daily Change %
-1.73%
5 Days Change
-4.94%
10 Days Change
-6.31%
30 Days Change
-6.59%
60 Days Change
-25.35%
Month to Day Change
-4.45%
Year to Day Change
-27.99%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — BKNG
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-10-22
Latest call per bank · past 12 months
Wells Fargo
Equal-Weight$190
+24.1% vs priceUBS
Buy$274
+78.9% vs priceCitigroup
Buy$236
+54.1% vs priceJefferies
Hold$190
+24.1% vs priceJP Morgan
Overweight$208
+35.8% vs priceRBC Capital
Outperform$220
+43.7% vs priceBarclays
Overweight$210
+37.1% vs priceDeutsche Bank
Buy$210
+37.1% vs priceMorgan Stanley
Overweight$5,500
+3491.5% vs priceBank of America
Buy$6,000
+3818.0% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-22 | BTIG | Reiterates | Buy | $250 |
| 2026-10-12 | Cantor Fitzgerald | Maintains | Neutral | $220 → $170 |
| 2026-10-07 | Wells Fargo | Maintains | Equal-Weight | $220 → $190 |
| 2026-09-30 | Truist Securities | Maintains | Buy | $242 → $216 |
| 2026-09-24 | BTIG | Reiterates | Buy | $250 |
| 2026-09-01 | Rosenblatt | Initiates | Buy | $0.00 → $245 |
| 2026-08-27 | BTIG | Reiterates | Buy | $250 |
| 2026-08-24 | Evercore ISI Group | Maintains | Outperform | $245 → $270 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-10-26
- neutral: RSI (14): RSI is 35 — neutral momentum, neither overbought nor oversold.
- bearish: Price vs 50-day MA: Trading 12.9% below the 50-day MA ($175.87).
- bearish: Price vs 200-day MA: Trading 13.7% below the 200-day MA ($177.45).
- bearish: MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- bullish: MACD (12,26,9): MACD histogram is positive (+0.50) — short-term momentum is improving.
- bearish: 52-week range: Price is within 10% of the 52-week low ($153.14).
BKNG Price Chart
Loading chart for BKNG…
Fundamentals
About Booking Holdings Inc. Common St
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.