Equites Radar

HUBS · HubSpot, Inc.

Software - ApplicationUnited StatesAnalyst view: Buy

$270.88

+1.38% last session

End-of-day data · close of 2026-10-23

Mildly bullish3 bullish · 1 bearish technical signals
Consensus: Buy (2.43 from 30 analysts)
To mean target: -7.5%

Market cap

$14B

Enterprise value

$12B

Trailing P/E

96.7

Forward P/E

16.1

Dividend yield

0.0%

Beta

1.24

Avg volume

2M

Employees

9K

Daily Change %

1.38%

5 Days Change

15.70%

10 Days Change

20.75%

30 Days Change

18.21%

60 Days Change

9.43%

Month to Day Change

22.87%

Year to Day Change

-33.42%

Analyst Outlook

Consensus ratingBuy
Recommendation mean (1–5)2.43
Covering analysts30
Mean price target$250.44
Low price target$190.00
Upside to mean target-7.5%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)68.7
50-day MA$232.80
200-day MA$234.56
Price vs 50-day MA+16.4%
Price vs 200-day MA+15.5%
MACD histogram5.58
Volume vs 3-month avg0.5×
52w low $170.2852w high $494.58

Analyst sentiment over time — HUBS

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-10-23

Latest call per bank · past 12 months

Barclays

Equal-Weight

$240

-11.4% vs price
Downgrade · 2026-10-12

JP Morgan

Neutral

$240

-11.4% vs price
▼ cut from $268Downgrade · 2026-10-08

UBS

Buy

$290

+7.1% vs price
▲ raised from $250Maintains · 2026-09-18

RBC Capital

Outperform

$300

+10.8% vs price
Reiterates · 2026-09-18

Citigroup

Neutral

$210

-22.5% vs price
▼ cut from $217Maintains · 2026-08-07

Wells Fargo

Equal-Weight

$225

-16.9% vs price
▼ cut from $300Downgrade · 2026-07-20

Morgan Stanley

Overweight

$350

+29.2% vs price
▼ cut from $405Maintains · 2026-05-08

Bank of America

Underperform

$180

-33.5% vs price
▼ cut from $300Downgrade · 2026-05-08

Jefferies

Buy

$325

+20.0% vs price
▼ cut from $560Maintains · 2026-02-12

Goldman Sachs

Buy

$442

+63.2% vs price
▼ cut from $517Maintains · 2026-02-12

Recent rating actions

DateFirmActionRatingPrice target
2026-10-23BTIGMaintainsBuy$250 → $300
2026-10-12BarclaysDowngradeOverweight → Equal-Weight$240
2026-10-08JP MorganDowngradeOverweight → Neutral$268 → $240
2026-10-07Cantor FitzgeraldReiteratesNeutral$200
2026-10-06NeedhamReiteratesBuy$300
2026-10-05Raymond JamesDowngradeOutperform → Market Perform$0.00
2026-09-21BMO CapitalMaintainsMarket Perform$215 → $250
2026-09-21Truist SecuritiesMaintainsBuy$230 → $275

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-10-23

  • neutral: RSI (14): RSI is 69 — neutral momentum, neither overbought nor oversold.
  • bullish: Price vs 50-day MA: Trading 16.4% above the 50-day MA ($232.80).
  • bullish: Price vs 200-day MA: Trading 15.5% above the 200-day MA ($234.56).
  • bearish: MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
  • bullish: MACD (12,26,9): MACD histogram is positive (+5.58) — short-term momentum is improving.
  • neutral: 52-week range: Price sits between the 52-week low ($170.28) and high ($494.58).

HUBS Price Chart

Loading chart for HUBS…

Fundamentals

Revenue (TTM)$3.0B
EBITDA$0M
Free cash flow$1.0B
Operating cash flow$1.0B
Book value / share$33.36
Net Debt / EBITDA-7.0
WACC13.0%
Revenue growth20.00%
Earnings growth—

About HubSpot, Inc.

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.