PRG · PROG Holdings, Inc.
$30.27
-4.90% last session
End-of-day data · close of 2026-10-23
Market cap
$1B
Enterprise value
$2B
Trailing P/E
9.7
Forward P/E
5.5
Dividend yield
2.0%
Beta
1.78
Avg volume
1M
Employees
1K
Daily Change %
-4.90%
5 Days Change
-1.82%
10 Days Change
1.51%
30 Days Change
-6.98%
60 Days Change
-24.00%
Month to Day Change
-2.83%
Year to Day Change
3.90%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — PRG
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-10-08
Latest call per bank · past 12 months
Jefferies
Buy$50.00
+65.2% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-08 | Loop Capital | Upgrade | Hold → Buy | $45.00 |
| 2026-10-07 | Jefferies | Maintains | Buy | $60.00 → $50.00 |
| 2026-07-30 | B. Riley Securities | Maintains | Buy | $57.00 → $64.00 |
| 2026-07-30 | Keybanc | Maintains | Overweight | $45.00 → $50.00 |
| 2026-07-08 | Jefferies | Upgrade | Hold → Buy | $33.00 → $60.00 |
| 2026-07-07 | TD Cowen | Maintains | Buy | $45.00 → $50.00 |
| 2026-07-01 | Loop Capital | Downgrade | Buy → Hold | $48.00 |
| 2026-04-30 | TD Cowen | Maintains | Buy | $40.00 → $45.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-10-23
- neutral: RSI (14): RSI is 37 — neutral momentum, neither overbought nor oversold.
- bearish: Price vs 50-day MA: Trading 13.4% below the 50-day MA ($34.97).
- bearish: Price vs 200-day MA: Trading 14.7% below the 200-day MA ($35.48).
- bearish: MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- bullish: MACD (12,26,9): MACD histogram is positive (+0.33) — short-term momentum is improving.
- neutral: 52-week range: Price sits between the 52-week low ($25.86) and high ($47.37).
PRG Price Chart
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Fundamentals
About PROG Holdings, Inc.
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
More in Rental & Leasing Services
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.