Equites Radar

PRI · Primerica, Inc.

Insurance - LifeUnited StatesAnalyst view: Buy

$314.71

+2.20% last session

End-of-day data · updated 2026-07-29

Bullish5 bullish · 1 bearish technical signals
Consensus: Buy (2.25 from 6 analysts)
To mean target: -1.9%

Market cap

$10B

Enterprise value

$11B

Trailing P/E

13.5

Forward P/E

12.0

Dividend yield

1.0%

Beta

0.88

Avg volume

0M

Employees

2K

2D change

2.20%

5D change

10D change

3.57%

30D change

12.05%

60D change

19.14%

MTD change

10.29%

YTD change

25.60%

Analyst Outlook

Consensus ratingBuy
Recommendation mean (1–5)2.25
Covering analysts6
Mean price target$308.67
Low price target$268.00
Upside to mean target-1.9%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)71.4
50-day MA$286.70
200-day MA$266.05
Price vs 50-day MA+12.2%
Price vs 200-day MA+20.9%
MACD histogram0.37
Volume vs 3-month avg0.8×
52w low $244.5052w high $321.64

Analyst sentiment over time — PRI

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-07-22

Latest call per bank · past 12 months

Jefferies

Hold

$268

-14.8% vs price
▲ raised from $266Maintains · 2026-07-10

Morgan Stanley

Equal-Weight

$291

-7.5% vs price
▲ raised from $280Maintains · 2026-05-21

Recent rating actions

DateFirmActionRatingPrice target
2026-07-22TD CowenMaintainsBuy$322 $360
2026-07-13Keefe, Bruyette & WoodsMaintainsMarket Perform$305 $323
2026-07-10JefferiesMaintainsHold$266 $268
2026-05-21Morgan StanleyMaintainsEqual-Weight$280 $291
2026-05-13Keefe, Bruyette & WoodsMaintainsMarket Perform$290 $305
2026-03-03Morgan StanleyMaintainsEqual-Weight$292 $285
2025-11-17Morgan StanleyMaintainsEqual-Weight$306 $301
2025-11-11Keefe, Bruyette & WoodsMaintainsMarket Perform$320 $315

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-07-28

  • RSI (14): RSI is 71 — overbought territory; the recent run-up may be due for a pause.
  • Price vs 50-day MA: Trading 12.2% above the 50-day MA ($286.70).
  • Price vs 200-day MA: Trading 20.9% above the 200-day MA ($266.05).
  • MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
  • MACD (12,26,9): MACD histogram is positive (+0.37) — short-term momentum is improving.
  • 52-week range: Price is within 5% of the 52-week high ($321.64).

PRI Price Chart

Loading chart for PRI

Fundamentals

Revenue (TTM)$3.0B
EBITDA$1.0B
Free cash flow$1.0B
Operating cash flow$1.0B
Book value / share$80.39
Net debt / EBITDA1.1
WACC9.0%
Revenue growth8.00%
Earnings growth18.00%

About Primerica, Inc.

Primerica, Inc., together with its subsidiaries, provides financial products and services to middle-income households in the United States and Canada. It operates in three segments: Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. The Term Life Insurance segment underwrites individual term life insurance products. The Investment and Savings Products segment provides mutual funds and various retirement plans, managed investments, variable and fixed annuities, and fixed indexed annuities; and offers segregated funds. The Corporate and Other Distributed Products segment provides mortgage loans; prepaid legal services that assist subscribers with legal matters, such as drafting wills, living wills and powers of attorney, trial defense, and motor vehicle-related matters; ID theft defense services; auto and homeowners' insurance; home automation solutions; and insurance products, including supplemental and accidental death, and disability insurance. It distributes and sells its products through licensed sales representatives to middle-income households. Primerica, Inc. was founded in 1927 and is headquartered in Duluth, Georgia.

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.