Equites Radar

PRMB · Primo Brands Corporation

Beverages - Non-AlcoholicUnited StatesAnalyst view: Buy

$23.73

+0.46% last session

End-of-day data · updated 2026-07-24

Neutral2 bullish · 2 bearish technical signals
Consensus: Buy (1.75 from 11 analysts)
To mean target: +18.4%

Market cap

$8B

Enterprise value

$14B

Trailing P/E

120.0

Forward P/E

15.4

Dividend yield

2.0%

Beta

0.71

Avg volume

4M

Employees

12K

2D change

-3.96%

5D change

-8.18%

10D change

-5.71%

30D change

-6.79%

60D change

-2.50%

MTD change

-7.06%

YTD change

40.86%

Analyst Outlook

Consensus ratingBuy
Recommendation mean (1–5)1.75
Covering analysts11
Mean price target$28.09
Low price target$22.00
Upside to mean target+18.4%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)40.4
50-day MA$23.95
200-day MA$20.15
Price vs 50-day MA-4.4%
Price vs 200-day MA+13.6%
MACD histogram-0.24
Volume vs 3-month avg0.0×
52w low $14.2152w high $28.39

Analyst sentiment over time — PRMB

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-07-21

Latest call per bank · past 12 months

Barclays

Overweight

$27.00

+13.8% vs price
▲ raised from $25.00Maintains · 2026-07-21

JP Morgan

Overweight

$29.00

+22.2% vs price
▲ raised from $26.00Maintains · 2026-07-16

Deutsche Bank

Hold

$19.00

-19.9% vs price
▼ cut from $24.00Maintains · 2026-03-30

Jefferies

Buy

$25.00

+5.4% vs price
▲ raised from $0.00Upgrade · 2026-03-27

RBC Capital

Outperform

$29.00

+22.2% vs price
▲ raised from $26.00Maintains · 2026-02-27

Morgan Stanley

Overweight

$26.00

+9.6% vs price
▼ cut from $28.00Maintains · 2026-01-05

Goldman Sachs

Neutral

$18.00

-24.1% vs price
▼ cut from $21.00Maintains · 2025-11-25

Bank of America

Buy

$26.00

+9.6% vs price
▼ cut from $32.00Maintains · 2025-10-08

Recent rating actions

DateFirmActionRatingPrice target
2026-07-21BarclaysMaintainsOverweight$25.00 $27.00
2026-07-16JP MorganMaintainsOverweight$26.00 $29.00
2026-05-11BarclaysMaintainsOverweight$24.00 $25.00
2026-05-04JP MorganMaintainsOverweight$27.00 $26.00
2026-04-14BarclaysMaintainsOverweight$27.00 $24.00
2026-03-30Deutsche BankMaintainsHold$24.00 $19.00
2026-03-27JefferiesUpgradeHoldBuy$0.00 $25.00
2026-03-05MizuhoMaintainsOutperform$24.00 $28.00

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-07-24

  • RSI (14): RSI is 40 — neutral momentum, neither overbought nor oversold.
  • Price vs 50-day MA: Trading 4.4% below the 50-day MA ($23.95).
  • Price vs 200-day MA: Trading 13.6% above the 200-day MA ($20.15).
  • MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
  • MACD (12,26,9): MACD histogram is negative (-0.23) — short-term momentum is fading.
  • 52-week range: Price sits between the 52-week low ($14.21) and high ($28.39).

PRMB Price Chart

Loading chart for PRMB

Fundamentals

Revenue (TTM)$7.0B
EBITDA$1.0B
Free cash flow$0M
Operating cash flow$1.0B
Book value / share$8.15
Net debt / EBITDA4.1
WACC8.0%
Revenue growth1.00%
Earnings growth-6.00%

About Primo Brands Corporation

Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher. It distributes direct-to-consumer, retail, commercial and residential customers, and e-commerce and digital platforms. The company is based in Tampa, Florida.

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.