Equites Radar

RUSHA · Rush Enterprises, Inc.

Auto & Truck DealershipsUnited StatesAnalyst view: Strong Buy

$48.31

+0.25% last session

End-of-day data · close of 2026-09-11

Neutral2 bullish · 2 bearish technical signals
Consensus: Buy (1.50 from 4 analysts)
To mean target: +23.8%

Market cap

$6B

Enterprise value

$7B

Trailing P/E

21.8

Forward P/E

15.8

Dividend yield

1.0%

Beta

0.88

Avg volume

1M

Employees

8K

Daily Change %

0.25%

5 Days Change

-2.89%

10 Days Change

-3.40%

30 Days Change

-9.03%

60 Days Change

-1.67%

Month to Day Change

1.50%

Year to Day Change

38.32%

Analyst Outlook

Consensus ratingBuy
Recommendation mean (1–5)1.50
Covering analysts4
Mean price target$59.67
Low price target$55.00
Upside to mean target+23.8%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)37.3
50-day MA$51.41
200-day MA$45.64
Price vs 50-day MA-6.0%
Price vs 200-day MA+5.9%
MACD histogram-0.35
Volume vs 3-month avg0.7×
52w low $30.7552w high $55.02

Analyst sentiment over time — RUSHA

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-08-25

Latest call per bank · past 12 months

UBS

Neutral

$85.00

+76.4% vs price
▲ raised from $78.00Maintains · 2026-08-25

Recent rating actions

DateFirmActionRatingPrice target
2026-08-25UBSMaintainsNeutral$78.00 $85.00
2026-07-30Stephens & Co.MaintainsOverweight$90.00 $95.00
2026-05-19Stephens & Co.ReiteratesOverweight$85.00
2026-04-30Stephens & Co.MaintainsOverweight$80.00 $85.00
2026-04-29UBSMaintainsNeutral$73.00 $78.00
2026-04-27Wolfe ResearchInitiatesOutperform$0.00 $88.00
2026-02-19Stephens & Co.MaintainsOverweight$55.00 $80.00
2026-02-18UBSMaintainsNeutral$70.00 $73.00

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-09-11

  • RSI (14): RSI is 37 — neutral momentum, neither overbought nor oversold.
  • Price vs 50-day MA: Trading 6.0% below the 50-day MA ($51.41).
  • Price vs 200-day MA: Trading 5.8% above the 200-day MA ($45.64).
  • MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
  • MACD (12,26,9): MACD histogram is negative (-0.34) — short-term momentum is fading.
  • 52-week range: Price sits between the 52-week low ($30.75) and high ($55.02).

RUSHA Price Chart

Loading chart for RUSHA

Fundamentals

Revenue (TTM)$7.0B
EBITDA$1.0B
Free cash flow$0M
Operating cash flow$1.0B
Book value / share$20.00
Net Debt / EBITDA2.0
WACC10.0%
Revenue growth-2.00%
Earnings growth1.00%

About Rush Enterprises, Inc.

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.