SMPL · The Simply Good Foods Company
$10.41
-6.05% last session
End-of-day data · close of 2026-10-23
Market cap
$1B
Enterprise value
$1B
Trailing P/E
—
Forward P/E
6.3
Dividend yield
0.0%
Beta
0.18
Avg volume
2M
Employees
0K
Daily Change %
-6.05%
5 Days Change
-0.98%
10 Days Change
5.07%
30 Days Change
15.54%
60 Days Change
1.00%
Month to Day Change
12.15%
Year to Day Change
-44.82%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — SMPL
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-08-26
Latest call per bank · past 12 months
UBS
Neutral$12.00
+15.3% vs priceDeutsche Bank
Hold$13.00
+24.9% vs priceMorgan Stanley
Equal-Weight$14.00
+34.5% vs priceJefferies
Buy$22.00
+111.3% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-08-26 | TD Cowen | Maintains | Hold | $13.00 → $11.00 |
| 2026-07-10 | DA Davidson | Maintains | Neutral | $39.00 → $14.00 |
| 2026-06-03 | Bernstein | Downgrade | Outperform → Market Perform | $17.00 → $12.00 |
| 2026-06-02 | UBS | Maintains | Neutral | $13.00 → $12.00 |
| 2026-04-14 | BTIG | Initiates | Neutral | $0.00 |
| 2026-04-10 | DA Davidson | Maintains | Neutral | $39.00 |
| 2026-04-10 | UBS | Maintains | Neutral | $16.00 → $13.00 |
| 2026-04-10 | Deutsche Bank | Maintains | Hold | $16.00 → $13.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-10-23
- neutral: RSI (14): RSI is 49 — neutral momentum, neither overbought nor oversold.
- bearish: Price vs 50-day MA: Trading 0.6% below the 50-day MA ($10.47).
- bearish: Price vs 200-day MA: Trading 20.6% below the 200-day MA ($13.11).
- bearish: MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- bullish: MACD (12,26,9): MACD histogram is positive (+0.06) — short-term momentum is improving.
- neutral: 52-week range: Price sits between the 52-week low ($9.43) and high ($21.40).
SMPL Price Chart
Loading chart for SMPL…
Fundamentals
About The Simply Good Foods Company
The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.