SMPL · The Simply Good Foods Company
$9.84
-3.91% last session
End-of-day data · close of 2026-09-11
Market cap
$1B
Enterprise value
$1B
Trailing P/E
—
Forward P/E
6.0
Dividend yield
—
Beta
0.17
Avg volume
2M
Employees
0K
Daily Change %
-3.91%
5 Days Change
-9.26%
10 Days Change
-9.26%
30 Days Change
-4.33%
60 Days Change
-18.64%
Month to Day Change
-8.70%
Year to Day Change
-48.26%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — SMPL
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-08-26
Latest call per bank · past 12 months
UBS
Neutral$12.00
+17.2% vs priceDeutsche Bank
Hold$13.00
+27.0% vs priceMorgan Stanley
Equal-Weight$14.00
+36.7% vs priceJefferies
Buy$22.00
+114.8% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-08-26 | TD Cowen | Maintains | Hold | $13.00 → $11.00 |
| 2026-07-10 | DA Davidson | Maintains | Neutral | $39.00 → $14.00 |
| 2026-06-03 | Bernstein | Downgrade | Outperform → Market Perform | $17.00 → $12.00 |
| 2026-06-02 | UBS | Maintains | Neutral | $13.00 → $12.00 |
| 2026-04-14 | BTIG | Initiates | Neutral | $0.00 |
| 2026-04-10 | DA Davidson | Maintains | Neutral | $39.00 |
| 2026-04-10 | UBS | Maintains | Neutral | $16.00 → $13.00 |
| 2026-04-10 | Deutsche Bank | Maintains | Hold | $16.00 → $13.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-09-11
- RSI (14): RSI is 36 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 12.5% below the 50-day MA ($11.25).
- Price vs 200-day MA: Trading 32.1% below the 200-day MA ($14.49).
- MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- MACD (12,26,9): MACD histogram is negative (-0.10) — short-term momentum is fading.
- 52-week range: Price is within 10% of the 52-week low ($9.84).
SMPL Price Chart
Loading chart for SMPL…
Fundamentals
About The Simply Good Foods Company
The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
More in Packaged Foods
JBS
JBS N.V.
$42B -5.8% YTD
KHC
The Kraft Heinz Company
$29B 6.7% YTD
GIS
General Mills, Inc.
$19B -16.3% YTD
MKC
McCormick & Company, Incorporat
$14B -23.1% YTD
SJM
The J.M. Smucker Company
$13B 29.9% YTD
MICC
The Magnum Ice Cream Company N.
$12B 20.7% YTD
HRL
Hormel Foods Corporation
$11B -8.0% YTD
DAR
Darling Ingredients Inc.
$10B 87.5% YTD
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.