UAA · Under Armour, Inc.
$7.08
+0.85% last session
End-of-day data · updated 2026-07-29
Market cap
$3B
Enterprise value
$5B
Trailing P/E
—
Forward P/E
30.2
Dividend yield
—
Beta
1.67
Avg volume
9M
Employees
6K
2D change
0.85%
5D change
1.56%
10D change
-3.90%
30D change
15.35%
60D change
21.64%
MTD change
8.51%
YTD change
43.66%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — UAA
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-05-14
Latest call per bank · past 12 months
UBS
Buy$10.00
+41.2% vs priceCitigroup
Sell$4.75
-32.9% vs priceBarclays
Equal-Weight$5.00
-29.4% vs priceGoldman Sachs
Neutral$7.00
-1.1% vs priceBank of America
Neutral$6.50
-8.2% vs priceJP Morgan
Underweight$5.00
-29.4% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-05-14 | UBS | Maintains | Buy | $11.00 → $10.00 |
| 2026-05-13 | Citigroup | Maintains | Sell | $6.20 → $4.75 |
| 2026-05-13 | BNP Paribas | Maintains | Neutral | $7.00 → $5.00 |
| 2026-05-13 | Truist Securities | Maintains | Hold | $8.00 → $5.00 |
| 2026-05-13 | Barclays | Maintains | Equal-Weight | $8.00 → $5.00 |
| 2026-05-13 | Stifel | Downgrade | Buy → Hold | $9.00 → $6.00 |
| 2026-02-10 | Citigroup | Downgrade | Neutral → Sell | $6.20 |
| 2026-02-09 | Telsey Advisory Group | Maintains | Market Perform | $5.00 → $6.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-28
- RSI (14): RSI is 59 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 15.5% above the 50-day MA ($6.18).
- Price vs 200-day MA: Trading 23.1% above the 200-day MA ($5.80).
- MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- MACD (12,26,9): MACD histogram is negative (-0.02) — short-term momentum is fading.
- 52-week range: Price sits between the 52-week low ($4.17) and high ($8.14).
UAA Price Chart
Loading chart for UAA…
Fundamentals
About Under Armour, Inc.
Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
More in Apparel Manufacturing
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.