Equites Radar

CLX · Clorox Company (The)

Household & Personal ProductsUnited StatesAnalyst view: Hold

$87.81

-1.08% last session

End-of-day data · close of 2026-09-11

Bearish1 bullish · 5 bearish technical signals
Consensus: Hold (3.21 from 17 analysts)
To mean target: +14.5%

Market cap

$11B

Enterprise value

$16B

Trailing P/E

18.5

Forward P/E

14.1

Dividend yield

6.0%

Beta

0.54

Avg volume

3M

Employees

9K

Daily Change %

-1.08%

5 Days Change

-3.70%

10 Days Change

-8.25%

30 Days Change

-16.24%

60 Days Change

-6.10%

Month to Day Change

-5.63%

Year to Day Change

-7.94%

Analyst Outlook

Consensus ratingHold
Recommendation mean (1–5)3.21
Covering analysts17
Mean price target$101.65
Low price target$77.00
Upside to mean target+14.5%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)23.3
50-day MA$98.64
200-day MA$100.97
Price vs 50-day MA-11.0%
Price vs 200-day MA-13.0%
MACD histogram-1.78
Volume vs 3-month avg1.7×
52w low $85.1352w high $124.13

Analyst sentiment over time — CLX

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-09-11

Latest call per bank · past 12 months

Citigroup

Neutral

$97.00

+9.3% vs price
▼ cut from $100Maintains · 2026-09-11

Wells Fargo

Equal-Weight

$90.00

+1.4% vs price
▼ cut from $102Maintains · 2026-09-11

UBS

Neutral

$105

+18.3% vs price
▲ raised from $100Maintains · 2026-08-04

JP Morgan

Underweight

$95.00

+7.0% vs price
▲ raised from $92.00Maintains · 2026-08-04

Jefferies

Hold

$98.00

+10.4% vs price
▼ cut from $125Downgrade · 2026-07-28

Barclays

Underweight

$86.00

-3.1% vs price
▲ raised from $85.00Maintains · 2026-07-21

Morgan Stanley

Equal-Weight

$110

+23.9% vs price
▼ cut from $136Maintains · 2026-04-23

Deutsche Bank

Hold

$101

+13.8% vs price
▼ cut from $112Maintains · 2026-03-30

Goldman Sachs

Sell

$94.00

+5.9% vs price
▼ cut from $110Maintains · 2026-01-07

Bank of America

Neutral

$125

+40.8% vs price
▼ cut from $135Maintains · 2025-10-08

Recent rating actions

DateFirmActionRatingPrice target
2026-09-11CitigroupMaintainsNeutral$100 $97.00
2026-09-11Wells FargoMaintainsEqual-Weight$102 $90.00
2026-08-04UBSMaintainsNeutral$100 $105
2026-08-04JP MorganMaintainsUnderweight$92.00 $95.00
2026-08-04CitigroupMaintainsNeutral$97.00 $100
2026-08-04Wells FargoMaintainsEqual-Weight$95.00 $102
2026-08-04Evercore ISI GroupMaintainsUnderperform$98.00 $99.00
2026-07-28JefferiesDowngradeBuyHold$125 $98.00

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-09-11

  • RSI (14): RSI is 23 — oversold territory; selling pressure looks stretched.
  • Price vs 50-day MA: Trading 11.0% below the 50-day MA ($98.64).
  • Price vs 200-day MA: Trading 13.0% below the 200-day MA ($100.97).
  • MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
  • MACD (12,26,9): MACD histogram is negative (-1.78) — short-term momentum is fading.
  • 52-week range: Price is within 10% of the 52-week low ($85.13).

CLX Price Chart

Loading chart for CLX

Fundamentals

Revenue (TTM)$7.0B
EBITDA$1.0B
Free cash flow$0M
Operating cash flow$1.0B
Book value / share$0.74
Net Debt / EBITDA4.8
WACC7.0%
Revenue growth-2.00%
Earnings growth-50.00%

About Clorox Company (The)

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The company home care cleaning and disinfecting products and laundry additives, skin sanitization and cleaning products, professional cleaning and disinfecting products, and professional food service products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux brands. It also provides bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever Clean brands; and dressings, dips, seasonings, sauces, water-filtration products, and natural personal care products under the Brita and Burt's Bees brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; distributors; and other retail outlets through direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.

More in Household & Personal Products

Screen CLX against the full market on the Radar →

Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.