CLX · Clorox Company (The)
$93.80
-2.05% last session
End-of-day data · updated 2026-07-25
Market cap
$12B
Enterprise value
$15B
Trailing P/E
15.5
Forward P/E
16.0
Dividend yield
5.0%
Beta
0.53
Avg volume
3M
Employees
8K
2D change
1.87%
5D change
-0.77%
10D change
-1.44%
30D change
0.29%
60D change
-0.71%
MTD change
-0.90%
YTD change
-2.98%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — CLX
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-07-28
Latest call per bank · past 12 months
Jefferies
Hold$98.00
+4.5% vs priceBarclays
Underweight$86.00
-8.3% vs priceJP Morgan
Underweight$92.00
-1.9% vs priceUBS
Neutral$100
+6.6% vs priceWells Fargo
Equal-Weight$95.00
+1.3% vs priceCitigroup
Neutral$97.00
+3.4% vs priceMorgan Stanley
Equal-Weight$110
+17.3% vs priceDeutsche Bank
Hold$101
+7.7% vs priceGoldman Sachs
Sell$94.00
+0.2% vs priceBank of America
Neutral$125
+33.3% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-07-28 | Jefferies | Downgrade | Buy → Hold | $125 → $98.00 |
| 2026-07-23 | Evercore ISI Group | Maintains | Underperform | $110 → $98.00 |
| 2026-07-21 | Barclays | Maintains | Underweight | $85.00 → $86.00 |
| 2026-07-20 | BNP Paribas | Maintains | Neutral | $97.00 → $95.00 |
| 2026-07-16 | JP Morgan | Maintains | Underweight | $95.00 → $92.00 |
| 2026-07-16 | UBS | Maintains | Neutral | $96.00 → $100 |
| 2026-05-18 | Wells Fargo | Maintains | Equal-Weight | $100 → $95.00 |
| 2026-05-04 | Barclays | Maintains | Underweight | $102 → $85.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-23
- RSI (14): RSI is 45 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 0.9% below the 50-day MA ($94.69).
- Price vs 200-day MA: Trading 9.3% below the 200-day MA ($103.45).
- MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- MACD (12,26,9): MACD histogram is negative (-0.20) — short-term momentum is fading.
- 52-week range: Price is within 10% of the 52-week low ($86.12).
CLX Price Chart
Loading chart for CLX…
Fundamentals
About Clorox Company (The)
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.