Equites Radar

PG · Procter & Gamble Company (The)

Household & Personal ProductsUnited StatesAnalyst view: Buy

$145.88

-1.45% last session

End-of-day data · updated 2026-07-25

Mildly bearish2 bullish · 3 bearish technical signals
Consensus: Buy (2.04 from 23 analysts)
To mean target: +12.2%

Market cap

$343B

Enterprise value

$368B

Trailing P/E

21.6

Forward P/E

20.9

Dividend yield

3.0%

Beta

0.38

Avg volume

9M

Employees

109K

2D change

0.30%

5D change

-1.15%

10D change

-0.43%

30D change

-0.73%

60D change

3.11%

MTD change

-0.01%

YTD change

4.37%

Analyst Outlook

Consensus ratingBuy
Recommendation mean (1–5)2.04
Covering analysts23
Mean price target$163.61
Low price target$145.00
Upside to mean target+12.2%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)47.1
50-day MA$145.74
200-day MA$145.85
Price vs 50-day MA+0.1%
Price vs 200-day MA+0.0%
MACD histogram-0.24
Volume vs 3-month avg0.7×
52w low $135.0352w high $164.72

Analyst sentiment over time — PG

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-07-21

Latest call per bank · past 12 months

Barclays

Equal-Weight

$152

+4.2% vs price
▲ raised from $146Maintains · 2026-07-21

JP Morgan

Overweight

$162

+11.1% vs price
▼ cut from $164Maintains · 2026-07-16

Bank of America

Buy

$166

+13.8% vs price
▼ cut from $170Maintains · 2026-07-10

UBS

Buy

$172

+17.9% vs price
▲ raised from $166Maintains · 2026-04-27

Wells Fargo

Overweight

$164

+12.4% vs price
▲ raised from $158Maintains · 2026-04-27

Deutsche Bank

Hold

$162

+11.1% vs price
▼ cut from $171Maintains · 2026-03-30

Jefferies

Buy

$179

+22.7% vs price
▲ raised from $156Upgrade · 2025-12-17

Recent rating actions

DateFirmActionRatingPrice target
2026-07-21BarclaysMaintainsEqual-Weight$146 $152
2026-07-16JP MorganMaintainsOverweight$164 $162
2026-07-10Bank of AmericaMaintainsBuy$170 $166
2026-06-11BernsteinInitiatesMarket Perform$0.00 $156
2026-04-27UBSMaintainsBuy$166 $172
2026-04-27TD CowenMaintainsHold$142 $150
2026-04-27Wells FargoMaintainsOverweight$158 $164
2026-04-27Evercore ISI GroupMaintainsIn-Line$170 $162

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-07-23

  • RSI (14): RSI is 47 — neutral momentum, neither overbought nor oversold.
  • Price vs 50-day MA: Trading 0.1% above the 50-day MA ($145.74).
  • Price vs 200-day MA: Trading 0.0% above the 200-day MA ($145.85).
  • MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
  • MACD (12,26,9): MACD histogram is negative (-0.23) — short-term momentum is fading.
  • 52-week range: Price is within 10% of the 52-week low ($135.03).

PG Price Chart

Loading chart for PG

Fundamentals

Revenue (TTM)$87B
EBITDA$25B
Free cash flow$13B
Operating cash flow$19B
Book value / share$23.08
Net debt / EBITDA1.0
WACC7.0%
Revenue growth7.00%
Earnings growth6.00%

About Procter & Gamble Company (The)

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care segments. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, and taped diapers and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social and e-commerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.