HAS · Hasbro, Inc.
$91.54
+1.53% last session
End-of-day data · close of 2026-09-11
Market cap
$13B
Enterprise value
$15B
Trailing P/E
16.0
Forward P/E
13.8
Dividend yield
3.0%
Beta
0.47
Avg volume
2M
Employees
5K
Daily Change %
1.53%
5 Days Change
-3.85%
10 Days Change
-5.45%
30 Days Change
-7.63%
60 Days Change
13.52%
Month to Day Change
-4.54%
Year to Day Change
10.97%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — HAS
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-08-20
Latest call per bank · past 12 months
Wells Fargo
Equal-Weight$90.00
-0.2% vs priceJP Morgan
Overweight$111
+23.1% vs priceJefferies
Buy$110
+22.0% vs priceBank of America
Buy$105
+16.5% vs priceCitigroup
Buy$101
+12.0% vs priceMorgan Stanley
Overweight$123
+36.4% vs priceUBS
Buy$110
+22.0% vs priceGoldman Sachs
Buy$114
+26.4% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-08-20 | Wells Fargo | Maintains | Equal-Weight | $85.00 → $90.00 |
| 2026-07-23 | Argus Research | Maintains | Buy | $90.00 → $105 |
| 2026-07-22 | JP Morgan | Maintains | Overweight | $125 → $111 |
| 2026-07-22 | DA Davidson | Maintains | Neutral | $100 → $95.00 |
| 2026-07-16 | Jefferies | Maintains | Buy | $120 → $110 |
| 2026-07-16 | Bank of America | Maintains | Buy | $115 → $105 |
| 2026-07-15 | BNP Paribas | Maintains | Outperform | $117 → $114 |
| 2026-07-14 | Roth Capital | Maintains | Buy | $120 → $100 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-09-11
- RSI (14): RSI is 48 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 2.5% above the 50-day MA ($89.33).
- Price vs 200-day MA: Trading 3.3% above the 200-day MA ($88.61).
- MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- MACD (12,26,9): MACD histogram is negative (-0.75) — short-term momentum is fading.
- 52-week range: Price sits between the 52-week low ($68.73) and high ($103.58).
HAS Price Chart
Loading chart for HAS…
Fundamentals
About Hasbro, Inc.
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.