HAS · Hasbro, Inc.
$117.36
-0.50% last session
End-of-day data · close of 2026-10-27
Market cap
$17B
Enterprise value
$19B
Trailing P/E
21.1
Forward P/E
17.1
Dividend yield
2.0%
Beta
0.44
Avg volume
2M
Employees
5K
Daily Change %
-0.50%
5 Days Change
0.62%
10 Days Change
19.44%
30 Days Change
33.91%
60 Days Change
25.18%
Month to Day Change
31.10%
Year to Day Change
47.13%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — HAS
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-10-21
Latest call per bank · past 12 months
Citigroup
Buy$137
+16.1% vs priceWells Fargo
Equal-Weight$100
-15.2% vs priceJP Morgan
Overweight$111
-5.9% vs priceJefferies
Buy$110
-6.7% vs priceBank of America
Buy$105
-11.0% vs priceMorgan Stanley
Overweight$123
+4.3% vs priceUBS
Buy$110
-6.7% vs priceGoldman Sachs
Buy$114
-3.4% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-21 | Citigroup | Maintains | Buy | $117 → $137 |
| 2026-10-21 | Wells Fargo | Maintains | Equal-Weight | $90.00 → $100 |
| 2026-10-21 | BNP Paribas | Reiterates | Outperform | $116 → $127 |
| 2026-10-13 | Citigroup | Maintains | Buy | $107 → $117 |
| 2026-08-20 | Wells Fargo | Maintains | Equal-Weight | $85.00 → $90.00 |
| 2026-07-23 | Argus Research | Maintains | Buy | $90.00 → $105 |
| 2026-07-22 | JP Morgan | Maintains | Overweight | $125 → $111 |
| 2026-07-22 | DA Davidson | Maintains | Neutral | $100 → $95.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-10-27
- bearish: RSI (14): RSI is 86 — overbought territory; the recent run-up may be due for a pause.
- bullish: Price vs 50-day MA: Trading 23.8% above the 50-day MA ($94.81).
- bullish: Price vs 200-day MA: Trading 29.0% above the 200-day MA ($91.00).
- bullish: MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- bullish: MACD (12,26,9): MACD histogram is positive (+2.42) — short-term momentum is improving.
- bullish: 52-week range: Price is within 5% of the 52-week high ($117.96).
HAS Price Chart
Loading chart for HAS…
Fundamentals
About Hasbro, Inc.
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
More in Leisure
AS
Amer Sports, Inc.
$17B -23.6% YTD
LTH
Life Time Group Holdings, Inc.
$10B 65.0% YTD
GOLF
Acushnet Holdings Corp.
$5B 3.3% YTD
MAT
Mattel, Inc.
$5B -20.3% YTD
PLNT
Planet Fitness, Inc.
$4B -51.6% YTD
YETI
YETI Holdings, Inc.
$3B -1.4% YTD
OSW
OneSpaWorld Holdings Limited
$2B 16.4% YTD
PTON
Peloton Interactive, Inc.
$2B -14.8% YTD
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.