PLNT · Planet Fitness, Inc.
$52.52
-1.41% last session
End-of-day data · close of 2026-10-23
Market cap
$4B
Enterprise value
$7B
Trailing P/E
17.9
Forward P/E
14.4
Dividend yield
0.0%
Beta
1.04
Avg volume
2M
Employees
4K
Daily Change %
-1.41%
5 Days Change
4.62%
10 Days Change
12.27%
30 Days Change
29.93%
60 Days Change
-1.10%
Month to Day Change
27.29%
Year to Day Change
-50.89%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — PLNT
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-10-05
Latest call per bank · past 12 months
RBC Capital
Outperform$60.00
+14.2% vs priceMorgan Stanley
Equal-Weight$51.00
-2.9% vs priceJP Morgan
Overweight$62.00
+18.1% vs priceUBS
Buy$79.00
+50.4% vs priceWells Fargo
Overweight$65.00
+23.8% vs priceBank of America
Neutral$59.00
+12.3% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-05 | RBC Capital | Maintains | Outperform | $65.00 → $60.00 |
| 2026-10-05 | Baird | Maintains | Outperform | $72.00 → $60.00 |
| 2026-08-18 | Morgan Stanley | Maintains | Equal-Weight | $47.00 → $51.00 |
| 2026-08-07 | RBC Capital | Maintains | Outperform | $70.00 → $65.00 |
| 2026-07-20 | Canaccord Genuity | Maintains | Buy | $80.00 → $82.00 |
| 2026-07-09 | JP Morgan | Maintains | Overweight | $60.00 → $62.00 |
| 2026-05-20 | Roth Capital | Maintains | Buy | $109 → $64.00 |
| 2026-05-15 | UBS | Maintains | Buy | $120 → $79.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-10-23
- neutral: RSI (14): RSI is 64 — neutral momentum, neither overbought nor oversold.
- bullish: Price vs 50-day MA: Trading 7.8% above the 50-day MA ($48.71).
- bearish: Price vs 200-day MA: Trading 17.0% below the 200-day MA ($63.25).
- bearish: MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- bullish: MACD (12,26,9): MACD histogram is positive (+1.04) — short-term momentum is improving.
- neutral: 52-week range: Price sits between the 52-week low ($40.50) and high ($111.97).
PLNT Price Chart
Loading chart for PLNT…
Fundamentals
About Planet Fitness, Inc.
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
More in Leisure
HAS
Hasbro, Inc.
$17B 46.2% YTD
AS
Amer Sports, Inc.
$16B -22.4% YTD
LTH
Life Time Group Holdings, Inc.
$9B 58.0% YTD
GOLF
Acushnet Holdings Corp.
$5B 3.6% YTD
MAT
Mattel, Inc.
$5B -14.6% YTD
YETI
YETI Holdings, Inc.
$3B -0.3% YTD
OSW
OneSpaWorld Holdings Limited
$2B 17.9% YTD
PTON
Peloton Interactive, Inc.
$2B -11.4% YTD
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.