YETI · YETI Holdings, Inc.
$50.38
+1.87% last session
End-of-day data · updated 2026-07-28
Market cap
$4B
Enterprise value
$4B
Trailing P/E
26.0
Forward P/E
15.3
Dividend yield
—
Beta
1.73
Avg volume
1M
Employees
1K
2D change
—
5D change
1.62%
10D change
-0.25%
30D change
-0.57%
60D change
6.15%
MTD change
3.45%
YTD change
15.28%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — YETI
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-07-20
Latest call per bank · past 12 months
Goldman Sachs
Buy$63.00
+25.0% vs priceUBS
Neutral$51.00
+1.2% vs priceMorgan Stanley
Equal-Weight$48.00
-4.7% vs priceCitigroup
Buy$53.00
+5.2% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-07-20 | Goldman Sachs | Upgrade | Neutral → Buy | $46.00 → $63.00 |
| 2026-07-16 | UBS | Maintains | Neutral | $45.00 → $51.00 |
| 2026-06-23 | Canaccord Genuity | Maintains | Hold | $42.00 → $45.00 |
| 2026-05-19 | Morgan Stanley | Maintains | Equal-Weight | $47.00 → $48.00 |
| 2026-05-15 | Canaccord Genuity | Maintains | Hold | $40.00 → $42.00 |
| 2026-05-15 | Baird | Maintains | Outperform | $54.00 → $55.00 |
| 2026-04-07 | UBS | Maintains | Neutral | $47.00 → $40.00 |
| 2026-03-10 | Morgan Stanley | Maintains | Equal-Weight | $48.00 → $47.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-28
- RSI (14): RSI is 61 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 7.3% above the 50-day MA ($48.35).
- Price vs 200-day MA: Trading 21.0% above the 200-day MA ($42.87).
- MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- MACD (12,26,9): MACD histogram is positive (+0.07) — short-term momentum is improving.
- 52-week range: Price is within 5% of the 52-week high ($51.87).
YETI Price Chart
Loading chart for YETI…
Fundamentals
About YETI Holdings, Inc.
YETI Holdings, Inc. designs, retails, and distributes outdoor products under the YETI brand name in the United States, Canada, Australia, New Zealand, Europe, and Japan. It offers hard coolers, including the YETI Tundra, YETI Roadie, YETI V Series hard coolers, YETI TANK ice bucket, and YETI Silo 6G water cooler, as well as related accessories comprising locks, dry baskets, beverage holders, and dividers. The company also provides soft cooler bags, such as under the Hopper collection and Daytrip collection; duffel bags, backpacks, luggage, and packing cubes comprising the Panga collection, Crossroads collection, Camino Caryall, SideKick Dry gear case, Cayo collection, and Ranchero collection; cargo and storage solutions that include the LoadOut GoBox, LoadOut bucket, and LoadOut swivel seat names; and outdoor living products, which consist of Trailhead camp chair, Lowlands blanket, Boomer dog bowls, Hondo beach chair, can crusher, and the YETI Fire Pit. In addition, it offers bottles and jugs under the Rambler, Yonder, and Silo collections; cups, mugs, and tumblers under the Rambler collection; Rambler products, including tableware, coffeeware, barware, and containers, as well as insulated bowls and food jars, ceramic-lined mugs and stackable cups, French presses, pitchers, wine chillers, wine tumblers, the beverage bucket, colsters, and cocktail shakers; and cookware. Further, the company provides apparel, such as hats, shirts, and sweatshirts, as well as ice substitutes and other YETI branded products. It sells its products through its direct-to-consumer channel, including websites, corporate sales programs, and retail stores, as well as through its wholesale channel. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.