KR · Kroger Company (The)
$55.76
-3.09% last session
End-of-day data · updated 2026-07-25
Market cap
$35B
Enterprise value
$67B
Trailing P/E
33.3
Forward P/E
10.3
Dividend yield
3.0%
Beta
0.44
Avg volume
8M
Employees
400K
2D change
1.99%
5D change
-2.55%
10D change
0.55%
30D change
-1.56%
60D change
-11.90%
MTD change
1.12%
YTD change
-8.04%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — KR
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-07-07
Latest call per bank · past 12 months
Citigroup
Neutral$61.00
+9.4% vs priceUBS
Neutral$63.00
+13.0% vs priceBarclays
Equal-Weight$61.00
+9.4% vs priceMorgan Stanley
Equal-Weight$67.00
+20.2% vs priceJP Morgan
Neutral$70.00
+25.5% vs priceWells Fargo
Equal-Weight$68.00
+22.0% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-07-07 | Evercore ISI Group | Maintains | Outperform | $80.00 → $78.00 |
| 2026-07-02 | Guggenheim | Reiterates | Buy | $71.00 |
| 2026-06-23 | Citigroup | Maintains | Neutral | $71.00 → $61.00 |
| 2026-06-22 | UBS | Maintains | Neutral | $70.00 → $63.00 |
| 2026-06-22 | Telsey Advisory Group | Maintains | Outperform | $82.00 → $78.00 |
| 2026-06-22 | Guggenheim | Maintains | Buy | $78.00 → $71.00 |
| 2026-06-22 | Barclays | Maintains | Equal-Weight | $68.00 → $61.00 |
| 2026-06-22 | Morgan Stanley | Maintains | Equal-Weight | $73.00 → $67.00 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-23
- RSI (14): RSI is 37 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 9.1% below the 50-day MA ($61.33).
- Price vs 200-day MA: Trading 14.2% below the 200-day MA ($64.99).
- MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- MACD (12,26,9): MACD histogram is positive (+0.03) — short-term momentum is improving.
- 52-week range: Price is within 10% of the 52-week low ($55.53).
KR Price Chart
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Fundamentals
About Kroger Company (The)
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
More in Grocery Stores
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.