W · Wayfair Inc.
$98.57
+1.15% last session
End-of-day data · close of 2026-09-11
Market cap
$13B
Enterprise value
$16B
Trailing P/E
—
Forward P/E
25.5
Dividend yield
—
Beta
3.00
Avg volume
3M
Employees
12K
Daily Change %
1.15%
5 Days Change
-1.99%
10 Days Change
3.80%
30 Days Change
-5.33%
60 Days Change
12.83%
Month to Day Change
3.80%
Year to Day Change
-2.95%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — W
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-08-20
Latest call per bank · past 12 months
Citigroup
Buy$133
+36.5% vs priceUBS
Buy$156
+60.1% vs priceRBC Capital
Sector Perform$92.00
-5.6% vs priceWells Fargo
Overweight$130
+33.4% vs priceJP Morgan
Overweight$108
+10.8% vs priceJefferies
Hold$70.00
-28.2% vs priceMorgan Stanley
Overweight$140
+43.7% vs priceBarclays
Overweight$123
+26.2% vs priceGoldman Sachs
Neutral$120
+23.1% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-08-20 | Rosenblatt | Initiates | Buy | $0.00 → $125 |
| 2026-08-14 | Bernstein | Upgrade | Market Perform → Outperform | $100 → $125 |
| 2026-08-14 | Citigroup | Maintains | Buy | $95.00 → $133 |
| 2026-08-05 | UBS | Maintains | Buy | $118 → $156 |
| 2026-08-05 | TD Cowen | Maintains | Hold | $75.00 → $110 |
| 2026-08-05 | Truist Securities | Maintains | Buy | $99.00 → $135 |
| 2026-08-05 | RBC Capital | Maintains | Sector Perform | $78.00 → $92.00 |
| 2026-08-05 | Evercore ISI Group | Maintains | Outperform | $100 → $130 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-09-11
- RSI (14): RSI is 49 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 2.1% above the 50-day MA ($96.50).
- Price vs 200-day MA: Trading 11.8% above the 200-day MA ($88.16).
- MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- MACD (12,26,9): MACD histogram is negative (-0.77) — short-term momentum is fading.
- 52-week range: Price sits between the 52-week low ($57.40) and high ($119.05).
W Price Chart
Loading chart for W…
Fundamentals
About Wayfair Inc.
Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.
More in Internet Retail
Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.