SBH · Sally Beauty Holdings, Inc. (Na
$14.64
+3.13% last session
End-of-day data · updated 2026-07-28
Market cap
$1B
Enterprise value
$3B
Trailing P/E
8.3
Forward P/E
6.7
Dividend yield
—
Beta
1.02
Avg volume
2M
Employees
11K
2D change
—
5D change
3.52%
10D change
0.81%
30D change
3.73%
60D change
12.95%
MTD change
5.49%
YTD change
5.19%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — SBH
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-05-12
Latest call per bank · past 12 months
Morgan Stanley
Underweight$13.00
-11.2% vs priceJefferies
Hold$14.50
-1.0% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-05-12 | TD Cowen | Maintains | Buy | $20.00 → $17.00 |
| 2026-05-12 | Morgan Stanley | Maintains | Underweight | $16.00 → $13.00 |
| 2026-02-10 | Canaccord Genuity | Maintains | Buy | $19.00 → $20.00 |
| 2026-02-10 | Morgan Stanley | Maintains | Underweight | $14.00 → $16.00 |
| 2026-01-21 | TD Cowen | Maintains | Buy | $17.00 → $18.00 |
| 2026-01-21 | Raymond James | Upgrade | Market Perform → Outperform | $0.00 → $19.00 |
| 2025-11-14 | Morgan Stanley | Maintains | Underweight | $10.00 → $13.00 |
| 2025-10-28 | Jefferies | Maintains | Hold | $12.80 → $14.50 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-28
- RSI (14): RSI is 63 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 13.5% above the 50-day MA ($13.63).
- Price vs 200-day MA: Trading 6.2% above the 200-day MA ($14.57).
- MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- MACD (12,26,9): MACD histogram is positive (+0.00) — short-term momentum is improving.
- 52-week range: Price sits between the 52-week low ($9.65) and high ($17.00).
SBH Price Chart
Loading chart for SBH…
Fundamentals
About Sally Beauty Holdings, Inc. (Na
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands, as well as Clairol, OPI, Wahl, and BaByliss Pro. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons, and licensed beauty professionals, and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands, including Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika, and Moroccanoil. In addition, it operates company-operated stores, salon business consultants, digital platforms and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, and Germany. Further, the company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Plano, Texas.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.