ULTA · Ulta Beauty, Inc.
$625.33
+0.14% last session
End-of-day data · close of 2026-10-26
Market cap
$27B
Enterprise value
$29B
Trailing P/E
22.8
Forward P/E
19.5
Dividend yield
0.0%
Beta
0.84
Avg volume
1M
Employees
21K
Daily Change %
0.14%
5 Days Change
-1.52%
10 Days Change
5.46%
30 Days Change
14.70%
60 Days Change
20.84%
Month to Day Change
16.29%
Year to Day Change
3.36%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — ULTA
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-10-23
Latest call per bank · past 12 months
Jefferies
Buy$730
+16.7% vs priceWells Fargo
Equal-Weight$525
-16.0% vs priceUBS
Buy$710
+13.5% vs priceCitigroup
Neutral$580
-7.2% vs priceBarclays
Overweight$645
+3.1% vs priceGoldman Sachs
Buy$667
+6.7% vs priceBank of America
Buy$650
+3.9% vs priceDeutsche Bank
Buy$695
+11.1% vs priceMorgan Stanley
Overweight$630
+0.7% vs priceJP Morgan
Overweight$631
+0.9% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-10-23 | Jefferies | Maintains | Buy | $670 → $730 |
| 2026-09-15 | Wells Fargo | Upgrade | Underweight → Equal-Weight | $450 → $525 |
| 2026-09-14 | DA Davidson | Maintains | Buy | $625 |
| 2026-09-09 | BMO Capital | Initiates | Market Perform | $0.00 → $580 |
| 2026-08-28 | UBS | Maintains | Buy | $735 → $710 |
| 2026-08-28 | Citigroup | Maintains | Neutral | $560 → $580 |
| 2026-08-28 | Barclays | Maintains | Overweight | $647 → $645 |
| 2026-08-28 | DA Davidson | Maintains | Buy | $585 → $625 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-10-26
- neutral: RSI (14): RSI is 69 — neutral momentum, neither overbought nor oversold.
- bullish: Price vs 50-day MA: Trading 12.6% above the 50-day MA ($555.21).
- bullish: Price vs 200-day MA: Trading 13.0% above the 200-day MA ($553.50).
- bullish: MA cross: The 50-day MA sits above the 200-day MA (golden-cross regime) — the longer-term trend points up.
- bullish: MACD (12,26,9): MACD histogram is positive (+4.93) — short-term momentum is improving.
- neutral: 52-week range: Price sits between the 52-week low ($450.75) and high ($706.82).
ULTA Price Chart
Loading chart for ULTA…
Fundamentals
About Ulta Beauty, Inc.
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.