ULTA · Ulta Beauty, Inc.
$475.36
+4.37% last session
End-of-day data · updated 2026-07-28
Market cap
$21B
Enterprise value
$23B
Trailing P/E
18.0
Forward P/E
15.1
Dividend yield
—
Beta
0.88
Avg volume
1M
Employees
21K
2D change
—
5D change
0.53%
10D change
0.20%
30D change
-1.63%
60D change
-5.57%
MTD change
5.66%
YTD change
-20.58%
Analyst Outlook
Analyst estimates change daily — follow the shifts on the Estimate Trends page.
Technical Analysis
Analyst sentiment over time — ULTA
Rec Mean (blue, left — higher = more bullish) vs. price targets (right).
Investment Bank Ratings as of 2026-06-09
Latest call per bank · past 12 months
Citigroup
Neutral$560
+17.8% vs priceUBS
Buy$735
+54.6% vs priceMorgan Stanley
Overweight$630
+32.5% vs priceGoldman Sachs
Buy$652
+37.2% vs priceJP Morgan
Overweight$631
+32.7% vs priceWells Fargo
Underweight$450
-5.3% vs priceBarclays
Overweight$647
+36.1% vs priceJefferies
Buy$700
+47.3% vs priceBank of America
Neutral$685
+44.1% vs priceRecent rating actions
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| 2026-06-09 | TD Cowen | Maintains | Buy | $700 → $600 |
| 2026-06-04 | Citigroup | Maintains | Neutral | $600 → $560 |
| 2026-06-03 | UBS | Maintains | Buy | $810 → $735 |
| 2026-06-03 | B. Riley Securities | Maintains | Neutral | $600 → $500 |
| 2026-06-03 | Morgan Stanley | Maintains | Overweight | $700 → $630 |
| 2026-06-03 | Goldman Sachs | Maintains | Buy | $741 → $652 |
| 2026-06-03 | JP Morgan | Maintains | Overweight | $750 → $631 |
| 2026-06-03 | Piper Sandler | Maintains | Overweight | $725 → $600 |
Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.
Signal Summary as of 2026-07-28
- RSI (14): RSI is 63 — neutral momentum, neither overbought nor oversold.
- Price vs 50-day MA: Trading 4.9% above the 50-day MA ($477.90).
- Price vs 200-day MA: Trading 9.8% below the 200-day MA ($555.79).
- MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
- MACD (12,26,9): MACD histogram is positive (+3.75) — short-term momentum is improving.
- 52-week range: Price sits between the 52-week low ($450.75) and high ($706.82).
ULTA Price Chart
Loading chart for ULTA…
Fundamentals
About Ulta Beauty, Inc.
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.