Equites Radar

SYF · Synchrony Financial

Credit ServicesUnited StatesAnalyst view: Buy

$72.90

+2.40% last session

End-of-day data · updated 2026-07-28

Mildly bullish3 bullish · 1 bearish technical signals
Consensus: Buy (1.83 from 23 analysts)
To mean target: +22.3%

Market cap

$25B

Enterprise value

$26B

Trailing P/E

7.7

Forward P/E

7.2

Dividend yield

2.0%

Beta

1.31

Avg volume

4M

Employees

20K

2D change

5D change

4.93%

10D change

2.30%

30D change

-4.26%

60D change

5.42%

MTD change

-1.90%

YTD change

-9.00%

Analyst Outlook

Consensus ratingBuy
Recommendation mean (1–5)1.83
Covering analysts23
Mean price target$89.13
Low price target$78.00
Upside to mean target+22.3%

Analyst estimates change daily — follow the shifts on the Estimate Trends page.

Technical Analysis

RSI (14)59.1
50-day MA$73.27
200-day MA$73.91
Price vs 50-day MA+5.3%
Price vs 200-day MA+4.3%
MACD histogram0.17
Volume vs 3-month avg0.9×
52w low $63.5252w high $87.76

Analyst sentiment over time — SYF

Rec Mean (blue, left — higher = more bullish) vs. price targets (right).

Investment Bank Ratings as of 2026-07-28

Latest call per bank · past 12 months

Wells Fargo

Overweight

$88.00

+20.7% vs price
▼ cut from $95.00Maintains · 2026-07-22

RBC Capital

Sector Perform

$80.00

+9.7% vs price
▼ cut from $85.00Maintains · 2026-07-22

HSBC

Buy

$97.00

+33.1% vs price
▲ raised from $93.00Maintains · 2026-07-13

JP Morgan

Neutral

$78.00

+7.0% vs price
▼ cut from $81.00Maintains · 2026-07-13

UBS

Neutral

$84.00

+15.2% vs price
▲ raised from $77.00Maintains · 2026-07-07

Barclays

Overweight

$93.00

+27.6% vs price
▲ raised from $82.00Maintains · 2026-04-22

Morgan Stanley

Equal-Weight

$82.00

+12.5% vs price
▲ raised from $72.00Maintains · 2025-09-29

Bank of America

Buy

$80.00

+9.7% vs price
▲ raised from $75.00Maintains · 2025-09-11

Recent rating actions

DateFirmActionRatingPrice target
2026-07-28Evercore ISI GroupMaintainsOutperform$90.00 $86.00
2026-07-22Wells FargoMaintainsOverweight$95.00 $88.00
2026-07-22RBC CapitalMaintainsSector Perform$85.00 $80.00
2026-07-22BairdMaintainsOutperform$86.00 $90.00
2026-07-13HSBCMaintainsBuy$93.00 $97.00
2026-07-13JP MorganMaintainsNeutral$81.00 $78.00
2026-07-07TD CowenMaintainsBuy$89.00 $90.00
2026-07-07UBSMaintainsNeutral$77.00 $84.00

Ratings and price targets are the published opinions of the issuing banks, compiled from Yahoo Finance rating actions — not investment advice.

Signal Summary as of 2026-07-28

  • RSI (14): RSI is 59 — neutral momentum, neither overbought nor oversold.
  • Price vs 50-day MA: Trading 5.2% above the 50-day MA ($73.27).
  • Price vs 200-day MA: Trading 4.3% above the 200-day MA ($73.91).
  • MA cross: The 50-day MA sits below the 200-day MA (death-cross regime) — the longer-term trend points down.
  • MACD (12,26,9): MACD histogram is positive (+0.17) — short-term momentum is improving.
  • 52-week range: Price sits between the 52-week low ($63.52) and high ($87.76).

SYF Price Chart

Loading chart for SYF

Fundamentals

Revenue (TTM)$10B
EBITDA
Free cash flow
Operating cash flow$10B
Book value / share$45.27
Net debt / EBITDA
WACC10.0%
Revenue growth1.00%
Earnings growth4.00%

About Synchrony Financial

Synchrony Financial, together with its subsidiaries, operates as a consumer financial services company in the United States. The company provides credit products, such as credit cards, commercial credit products, and consumer installment loans. It also offers private label credit cards, dual and general purpose co-branded cards, short- and long-term installment loans, and consumer banking products; and deposit products, including certificates of deposit, individual retirement accounts, money market accounts, savings accounts, and sweep and affinity deposits, as well as accepts deposits through third-party firms. In addition, the company provides debt cancellation products to its credit card customers through online and mobile channels; and healthcare payments and financing solutions under the CareCredit and Walgreens brands; payments and financing solutions in the apparel, specialty retail, outdoor, music, and luxury industries, such as American Eagle, Dick's Sporting Goods, Guitar Center, Pandora, Polaris, Suzuki, and Sweetwater. It offers its credit products through programs established with a group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers; and deposit products through various channels, such as digital and print. It serves digital, health and wellness, retail, home, auto, telecommunications, pet, outdoor, and other industries. The company was founded in 1932 and is headquartered in Stamford, Connecticut.

More in Credit Services

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Data is sourced from end-of-day snapshots and refreshed daily before the US market open — nothing on this page is real-time. Figures can contain vendor errors. This page is for information only and is not investment advice.